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These technologies are utilized for several applications including climate change management, green building, solid waste management, environment management, water and wastewater management, and air quality management. The largest demand for green technology in the past was created for green buildings, since the adoption of this technology is increasing rapidly despite the need for high initial investment.

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Other than this, the demand for green technology is also predicted to rise for environment management application in the coming years, owing to the swiftly degrading quality of soil because of pollution and intensive farming. According a P&S Intelligence report, the global green technology and sustainability market attained a revenue of $8.3 billion in 2019 and is predicted to reach $57.8 billion by 2030, witnessing a 20.0% CAGR during the forecast period (2020–2030). 

In 2019, North America emerged as the largest green technology and sustainability market, which can be ascribed to the heavy investments by public and private entities for the development of analytics and blockchain technologies in order to cater to the needs of commercial, residential, and industrial sectors in the region. In addition to this, governments at different levels in the region are making efforts for integrating innovating technologies in the utilities sector so as to ensure sustainability. 

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Therefore, the demand for green technology and sustainability is growing rapidly due to the need for increasing the usage of renewable resources and requirement for energy efficiency. 

Market Segmentation of Green Technology and Sustainability Market

Based on Technology

• Internet of Things (IoT)
• Artificial Intelligence (AI) and Analytics
• Cloud Computing
• Blockchain
• Digital Twin

Based on Application

• Green Building
• Environment Management
• Air Quality Management
• Water and Wastewater Management
• Solid Waste Management
• Climate Change Management

The popularity of such devices is increasing already, and, in 2018, about 116.8 million units of these consumer electronics were shipped across the globe. Moreover, the surging penetration of smartphones, improving technology, miniaturization of hardware, and increased utilization of cloud computing is also resulting in their high demand. The different applications of all these technologies include industrial, healthcare, and defense.

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The human enhancement market is set to attain a value of $271.6 billion in 2030, rising from the generated revenue of $64.8 billion in 2019, advancing at a 14.7% CAGR during the forecast period (2020–2030). the adoption of smart devices, such as fitness trackers, smart watches and bands, and smart clothing, is also expected to rise significantly in the years to come. The popularity of such devices is increasing already, and, in 2018, about 116.8 million units of these consumer electronics were shipped across the globe.

Presently, the healthcare sector is the major user of human enhancement technologies, which can be primarily ascribed to the growing popularity of wearable medical devices and increasing healthcare expenditure in a number of countries. In the coming years however, the demand for human enhancement technologies is also predicted to grow in the defense sector, which is owing to the fact that human enhancement devices provide mobility, strength, endurance, and safety to the soldiers

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In addition, the military sector is widely making use of machinery and virtual tools for training applications, in order to decrease infrastructure costs. Geographically, North America was the largest human enhancement market in 2019, which is because the region is the largest procurer of connected wearable devices, such as head-mounted displays, medical devices, and gesture control devices.Hence, the demand for human enhancement technologies is growing because of the rising geriatric population and technological advancements.

The legalization of cannabidiol (CBD) for medical, recreational, and research purposes is one of the major factors fuelling the surge in the demand for CBD oil across the globe. Many countries in the world such as the U.S., Canada, and several nations in Europe, Asia-Pacific (APAC), and Latin America (LATAM) have taken measures to make the usage of cannabidiol legal in various medical and research applications. Moreover, several countries around the world such as Japan, South Korea, South Africa, and Thailand have enacted policies and regulations that permit either the complete or partial sale of products containing cannabidiol.

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The increasing cultivation of cannabis is another important factor that can potentially boost the sales of cannabis-based products all over the world. Moreover, the regulatory approval given to hemp and marijuana in several countries will lead to huge investments being made by many private and public organizations for increasing the production, commercialization, and supply of cannabis and CBD-based products throughout the world in the coming years. Furthermore, the rising popularity of cannabis as wellness and lifestyle products is massively contributing toward the increasing usage of CBD oil across the world.

Due to the above-mentioned factors, the CBD oil market attained a valuation of $1,735.1 million in 2019. The market is predicted to register a CAGR of 24.3% during the forecast period (2020—2025). Cannabidiol is basically a non-psychoactive cannabinoid or chemical that has been extracted from the marijuana (cannabis) plant. CBD oil is available in the form of cartridges, capsules, tinctures, and topicals. Out of these, the consumption of the chemical compound in the form of tinctures is expected to be the highest during the forecast period.

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One of the major trends currently being observed in the global cannabidiol (CBD) oil market is the surging investments being made by various private and public organizations across the entire value chain of the compound. This is mainly due to the fact that the deregulation and legalization of cannabidiol and hemp in many countries have created numerous commercial and business opportunities for pharmaceutical and drug companies around the world, owing to which, they are increasingly focussing on licensing the production of hemp and marijuana, setting up distribution channels, developing supply chains, and investing in research and development (R&D) activities.

A study conducted by P&S Intelligence stated that the IPTV market would grow to $98,019.3 million at a 14.7% CAGR from $43,254.0 million in 2017. IPTV is a streaming setup that offers TV programs to the audience via the internet. It works on an IP-based network, which provides multimedia services combining text, audio, graphics, and video. An IP address is mandatory to avail IPTV services, which can be bundled with other services, such as high-speed internet access and voice over IP (VoIP). IPTV transmission is done via two routes: wired and wireless.

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In 2017, the more popular IPTV transmission route was wired transmission, accounting for more than 53.0% of the total revenue generated. This can be attributed to the growing inclination toward wired transmission methods as these provide better connectivity and prevent data loss and picture break-up. echnical advancements have led to the surging demand for high-definition (HD) channels and video-on-demand (VoD) services, which are now giving a new face to IPTV services.

As more companies are investing in this sector, the prices of IPTV services have become extremely competitive. Attractive bundle offers by service providers over high-speed networks are further contributing to the increasing IPTV adoption. The on-demand consumption of videos via digital platforms, such as interactive TVs and PCs, which also allows users to stream the content online, is termed as a VoD service.

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IPTV finds applications in linear and nonlinear television. Linear television used IPTV services more in 2017, which could be ascribed to the fact that traditional TV content is still more popular among the elderly population, which finds it difficult to acquaint itself with the new technology and therefore prefer watching their favorite content over traditional sources.

A major section of the society still entertains itself via traditional TV viewing, where programs are telecast on a schedule. This is also beneficial for service providers as the cost incurred while creating, selling, and broadcasting a big-budgeted show is too high to be accommodated in nonlinear television streaming. This enables users to access their choice of content as per their convenience. Therefore, the demand for VoD is observing a rise, and it is one of the main factors supporting the growth of IPTV services.

Owing to the rising disposable income of people and technological advancements, the demand and adoption of smartphones has risen considerably in the past few years. At the present time, approximately 3 billion people are using smartphones all across the world. India, the U.S., and China are countries which have the largest number of smartphones users, with each country surpassing 100 million user mark easily. 

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The AR technology allows the users to experience the real world that has been enhanced or augmented digitally in some way. On the other hand, VR completely removes the user from the real-world experience and replaced it with a world that completely simulated. As per a report by P&S Intelligence, the augmented reality and virtual reality market attained a value of $6.2 billion in 2017, and it is expected to generate a revenue of $94.4 billion by 2023, advancing rapidly at a 58.1% CAGR during the forecast period (2018–2023). 

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Some of the major smartphone vendors across the globe are Huawei, Apple, and Samsung. This is growing penetration of smartphones is further providing platform for other innovative technologies such as virtual reality (VR) and augmented reality (AR). This is because devices such as smartphones and tablets are being hailed as the potential hardware interface for AR and VR technologies and products. 

Between hardware and software components for these technologies, the demand for hardware component was higher in the past. This can be ascribed to the growing requirement for high-performance AR devices, declining cost of products, and rising application areas. 

They serve as a substitute for a cashier and offer several services. A self-checkout system is an integrated software, hardware, and services package. The system helps the consumers take charge of the whole process, from choosing the products and generating the bill to depositing the amount for the purchase without direct involvement of a human employee at the counter. Retail stores are benefiting from self-checkout systems as these enable store owners to cut their labor costs by automating the work of clerks and cashiers.

One of the factors driving the self-checkout systems market is the smooth user experience that these systems offer in terms of being less time-consuming by helping people avoid long queues at the billing counter and keeping human interaction to the minimum. Such systems offer a well-rounded experience in terms of services that consumers expect from store attendants. This results in a faster shopping experience, as customers can simply generate the final bill themselves without having to wait in lines.
 
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The self-checkout systems market is segmented on the basis of offering, mounting type, model type, retail store, vertical, and geography. In the mounting type segment, the market has standalone, and wall-mounted and countertop systems as its categories. Standalone systems were the larger revenue accumulator, accounting for $1,519.0 million in 2017. The wall-mounted and countertop systems category is expected to prosper at a higher CAGR of 12.7% during the forecast period. Their popularity can be attributed to their less space-occupying feature, which makes them a suitable choice for small store owners. 

Based on offering, the self-checkout systems market is divided into software, hardware, and services, among which the hardware category dominated the market in 2017 with more than 38.0% sales volume share. This was because a number of manufacturers and suppliers exist in the market, who sell different components for such systems. Further, with technology advancements, the hardware needs to be upgraded regularly unlike software and services. Further, different types of machines are needed for different goods, which was another reason for the dominance of hardware on the market.

In 2018, the mobile virtual network operator market generated $61.7 billion and is projected to witness a 9.7% CAGR during 2018–2023. This is due to the rapid growth of triple play services in developing countries, segment-targeted pricing strategies and innovative distribution, and increasing penetration of mobile devices and demand for low cost mobile services. Mobile service providers who do not own licensed spectrum and cellular network infrastructure but buy wireless network infrastructure services at wholesale prices from mobile network operators for reselling it to customers at a reduced price are called MVNOs.

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On the basis of type, the MVNO market is divided into telecom, business, migrant, roaming, discount, media/entertainment, retail, and cellular M2M. The discount division held the largest share of the market during the historical period (2013–2017) and is further predicted to dominated the market during the forecast period.

When business model is taken into consideration, the MVNO market is categorized into reseller MVNO, full MVNO, and service MVNO. Out of these, the full MVNO category accounted for the major share of the market during the historical period and is expected to retain its position during the forecast period. The market for full MVNO is expanding rapidly because it offers features such as upselling of own service as value-added services, own sim cards, and complete customer ownership.

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The roaming division is expected to advance at the fastest CAGR during the forecast period because several initiatives are being undertaken by MVNOs in various countries, including comprehensive roaming tariffs, to encourage people for traveling frequently, as it will increase the requirement for roaming offers. Furthermore, non-telecom participants are projected to enter the market through full MVNO business model.