It is displayed on electronic displays in various formats. It includes digital billboards, digital signages, screen technologies, light emitting diodes (LEDs), and out of home (OOH) displays. It allows advertisers to remotely change the content with the help of mobile phones, touchscreens, near field communication (NFC), and other digital channels. Depending on end user, the digital out of home market is categorized into healthcare, retail, hospitality, banking, financial services, and insurance (BFSI), entertainment, transportation, and education sectors.
Out of these, the healthcare category is predicted to dominate the market in the forthcoming years. This is credited to the fact that digital out of home advertising is increasingly being used in various healthcare applications, mainly in the form of digital signs to promote medical group practices or individual physicians, spotlighting hospital specialties, and patient and visitor way finding.
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Geographically, North America held the largest share in the digital out of home market in 2019. Moreover, this trend will continue in the upcoming years, as per the estimates of the market research firm, P&S Intelligence. This is ascribed to the rising public awareness about the various benefits of commercial displays and the rapid technological advancements being made in the region.
The market is also expected to exhibit the fastest growth in APAC in the coming years, primarily because of the rapid developments in various industries such as communication, transportation, and construction in the region. Hence, it is clear that the demand for digital out of home advertising will boom in the years to come, mainly because of the rising requirement for digital advertising platforms and channels and the greater convenience and higher public reach offered by this advertising method in comparison to the traditional one.
This market research report provides a comprehensive overview of the market
- Future potential of the market through its forecast for the period 2020– 2030
- Major factors driving the market and their impact during the short, medium, and long terms
- Market restraints and their impact during the short, medium, and long terms
- Recent trends and evolving opportunities for the market participants
- Historical and the present size of the market segments and understand their comparative future potential
- Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
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