categories under the offering segment of the Americas self-checkout systems industry include services, hardware, and software. Among these, the hardware category held the largest market share in 2018. This is attributed to the growing adoption of self-checkout terminals in the hospitality and retail sectors of Canada and the U.S. With the expansion of these industries, the demand for self-checkout devices will surge in the coming years.
Moreover, large retailers in the Americas are also investing huge amounts in interactive kiosks to improve customer experience, thereby, supporting the market growth in this category. According to P&S Intelligence, the U.S. adopted the highest number of self-checkout systems, due to the increased induction of these devices at supermarkets, departmental stores, and hypermarkets in the country. Moreover, restaurants in the U.S. are also installing a large number of self-checkout systems to offer a better experience to their customers.
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For example, quick-service restaurants (QSRs), such as KFC, deploy self-order kiosks to improve customer satisfaction and reduce customer wait time. The Mexican self-checkout systems market in the Americas is projected to demonstrate the fastest growth during the forecast period, due to the surging demand for self-checkout systems from large retailers such as S.A.B. de C.V. Retail sales and Wal-Mart de México.
These retail chains install these systems to curtail billing time and enhance shopping experience for customers. Additionally, self-service kiosks are being increasingly installed at airports and metro stations to help passengers to check-in in less than 2.5 minutes. Thus, the rising number of digital transactions and the growing focus on customer experience will fuel the installation of self-checkout systems in various sectors in the Americas.
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