How Is Marketing Automation Software Helping Firms in Increasing Their Customer base?

In the region, marketing automation software is widely used in the banking, financial services, and insurance (BFSI) and e-commerce industries. In the BFSI sector, marketing executives are adopting this software to attract customers by spreading awareness among them about their protocols, benefits, and schemes. Marketing executives working with financial companies also use the software to target potential customers and simplify marketing complexities. Similarly, e-commerce companies leverage these platforms for generating leads and running advertisements. The booming e-commerce sector in India and China is increasing the demand for the software in the region.

Further, the solution segment of the Asia-Pacific marketing automation software market is categorized into marketing resource management, cross channel campaign management (CCCM), real-time interaction management, content marketing platform (CMP), lead-to-revenue management (L2RM), and through-channel marketing automation (TCMA). Amongst these, the CCCM category accounted for the largest market share in 2017 due to the increasing demand by enterprises for a technology that assists them in analytics and customer data management and with workflow tools for executing, designing, and measuring the performance of campaigns on offline and digital channels.

Get the Sample Copy of this Report @ https://www.psmarketresearch.com/market-analysis/apac-marketing-automation-software-market/report-sample

Most of the marketing automation tools are being deployed on the cloud due to the increasing awareness about the advantages of this technology. In comparison to on-premises deployment, the cloud technology offers benefits such as increased speed, scalability, storage, and convenience. Both small and large businesses are adopting cloud-based marketing automation solutions to improve productivity, increase profits, and enhance security at an affordable price. This is why even most of the investments in new software tools are being poured for those deployable on the cloud.

Thus, the growing preference for social media and digital marketing is generating a high demand for marketing automation tools in APAC countries.