Different types of transparent display technologies are organic LED (OLED), LCD, clear ink display, and digital light processing. Among these, the demand for LCD technology has been the highest in the past, since these displays can decrease the consumption of power. Advertisements need to run for long durations every day, which is why, the screen needs uninterrupted power supply. Therefore, advertisers need to take into consideration the amount of energy these displays are consuming.
Transparent LCDs are utilized for showcasing products in a box, since these need some backlight for showing the content. Other than this, the demand for transparent OLED displays is also projected to rise considerably in the years to come, as they provide a number of advantages over LCD variants. These displays utilize self-illuminating pixels, which is why, the need for backlighting is eliminated.
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In addition to this, OLED displays provide better viewing angles and a high image resolution, which are needed in digital signage applications. Since these displays are thinner than LCDs, they also offer enhanced aesthetic appeal to the viewers. The major end users of transparent displays are sports & entertainment, retail & hospitality, industrial, healthcare, aerospace & defense, automotive, and transportation.
The retail & hospitality sector made the most use of transparent displays in the past. Apart from this, the automotive industry is predicted to make significant usage of these displays in the years to come. The demand for transparent displays is predicted to rise in the industry, owing to the high demand for premium-range vehicles and luxury cars.
This market research report provides a comprehensive overview of the transparent display market
- Historical and the present size of the transparent display market
- Future potential of the market through its forecast for the period 2020– 2030
- Major factors driving the market and their impact during the short, medium, and long terms
- Market restraints and their impact during the short, medium, and long terms
- Recent trends and evolving opportunities for the market participants
- Historical and the present size of the market segments and understand their comparative future potential
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